Rita Jannsen, founder and owner of The Good Seed Co – Publishers & Promoters, recently opened in downtown Baldwin City, 810 High Street, Suite 7, in the Baldwin City Business Center.  Learn more about Rita and her company. She is a BIG SPARK in our small town! Contact Rita at

Why the Good Seed Co?

I’ve named this business and website “The Good Seed Co” because good seeds grow and bear fruit even when they are surrounded by weeds. The narrative seed is also a tool for generating story ideas for young and old writers alike. I know there are many interesting story seeds in your head, heart, and business.

My Story

I am a freelance writer and editor with 20+ years of experience editing, writing, and publishing along with extensive experience in retail sales, business marketing, and environmental science. I have a degree in Professional Writing from the University of New Mexico that includes a minor in Biology.My husband and I have lived in the Baldwin community since 1997, but until the last couple of years worked in other towns nearby.  I worked in Lawrence at Allen Press as a managing editor until last September and before that I worked as an environmental and proposal writer at Jacobs Engineering in Lenexa.

My goal for The Good Seed Co is to support individuals, businesses, and scholars in their writing, marketing, and other creative endeavors using my own skills and experience and the powerful publishing, marketing, and relationship-building tools of the Internet.

It is true that I could do all this work from home on my computer; however, I want to stay in touch with real people and real work, so I have moved into Suite 7 in the Baldwin City Business Center so I am reachable. Through this office, I hope to connect in person with the writers of Baldwin City and the students at Baker University. The computer world is becoming too lonely and it will be good for all of us to connect face to face and to serve each other in person. On my list of things to do is to start a writer’s club here in Baldwin City, where writers and illustrators can meet and talk about their creative endeavors.

Although I work alone right now, I do not plan to remain alone in this endeavor. I am privileged to include in my network freelance writers and editors who are experienced in a broad range of fields, including aviation, farming, business, horticulture, child care, elder care, fine arts, retail marketing, science, engineering, animal husbandry, Spanish language, nutrition, religious education, publishing, literature, and recycling. And, they love writing, writing, writing.


I call myself a publisher because it is my goal to help people self-publish and promote their own creative and informative written work.  There are many ways to sell written and artistic work, and the advantages of doing it yourself include protection of your message, perseverance on the uphill slope, greater access to creative marketing strategies, personal choice of venders, such as printers and binderies, and cost control.

The Good Seed Co. will help you prepare your work for publication, assist you in identifying and reaching your audience, locating artists and designers for your illustrations and cover, submit the work to an online publisher like Amazon through their portal or sell your work through a website and blog, from the tailgate of your truck at rodeos or soccer matches, or from a booth at the Maple Leaf Festival, if that is what will work.

Business Digital Content Writing

Whether your enterprise is a brick and mortar affair on a street corner or an online business in the Cloud, The Good Seed Co provides consistent, engaging, and useful content for your business website and digital blog.  We want to keep your business in front of your customers. Our services keep you in touch with your current customers and help you find new ones. We are prepared to help you take potential customers behind the scenes of your business to satisfy their curiosity and build their trust. We will post for you several times a week to help you stay in touch with your clients through interesting and substantial stories and useful guides. And, we will not run out of words or ideas.

Like all good bloggers, the bloggers at The Good Seed Co read a lot and think a lot and, in this way, will develop a full cabinet of content to fill your specific blogging needs and keep your business in front of your customers. Our strategies include:

  • Creating meaty list posts
  • Busting myths about your industry
  • Providing answers to common questions about your product or service
  • Writing breaking news stories that relate your business to larger communities in the town, state, country, or world
  • Writing how-to guides about your products
  • Posting meaningful quotes
  • Annotating photo galleries of your activities, like the company picnic or the town festival
  • Writing book reviews about relevant and recent books in your field
  • Writing engaging employee and expert profiles
  • Writing project profiles

 Comprehensive and Collaborative Editing and Indexing

Our company of experienced editors are committed to editing your academic, technical, or literary manuscript so that it makes sense to your chosen audience. Our prices are per page based on the urgency of the project, so it costs more to wait until the last minute.

The Good Seed Co writers are particularly experienced in creating subject and author indexes for books or collections of articles and in helping scholars for whom English is not their native language turn out technical papers in good solid English so that it reaches a broad audience in a well-organized and unified voice.